By Marco Santello

ISBN-10: 1138218251

ISBN-13: 9781138218253

Advertising and Multilingual Repertoires explores advertisements from the point of view of multilingual audiences. Santello introduces the foremost linguistic procedures inquisitive about advertisements discourse, and analyses the connection among the linguistic repertoires of audiences and language use in advertising.


This book:



  • Showcases the latest developments in linguistic study as utilized to the research of advertisements and multilingualism, adopting an method that makes a speciality of linguistic resources;

  • Examines how ads utilize language(s), together with Italian and using English as a overseas language, so one can allure cognizance and convince their audience;

  • Familiarises readers with reaction mechanisms that bilinguals and multilinguals adventure while uncovered to ads in several languages;

  • Demonstrates either qualitative and quantitative ways to gaining knowledge of the intersections among language and marketing.

Advertising and Multilingual Repertoires is key studying for postgraduate scholars and researchers within the box of language and advertising.

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Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response (Routledge Focus on Linguistics) by Marco Santello


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