By Terence E. McDonnell

ISBN-10: 022638201X

ISBN-13: 9780226382012

ISBN-10: 022638215X

ISBN-13: 9780226382159

We see all of it the time: corporations try to cajole the general public to alter ideals or habit via pricey, expansive media campaigns. Designers painstakingly craft transparent, resonant, and culturally delicate messaging that might encourage humans to shop for a product, help a reason, vote for a candidate, or take energetic steps to enhance their overall healthiness. yet as soon as those campaigns depart the managed environments of concentration teams, ads corporations, and stakeholder conferences to stream, the general public translates and distorts the campaigns in methods their designers by no means meant or dreamed. In Best Laid Plans, Terence E. McDonnell explains why those makes an attempt at mass persuasion frequently fail so badly.

            McDonnell argues that those well-designed campaigns are present process “cultural entropy”: the method in which the meant meanings and makes use of of cultural gadgets fracture into replacement meanings, new practices, failed interactions, and blatant omit. utilizing AIDS media campaigns in Accra, Ghana, as its relevant case examine, the ebook walks readers via best-practice, evidence-based media campaigns that fall completely flat. woman condoms are became bracelets, AIDS posters develop into domestic undefined, purple ribbons fade into purple below the sun—to identify a couple of mess ups. those destructive cultural misfires aren't random. particularly, McDonnell makes the case that those disruptions are patterned, common, and inevitable—indicative of a broader means of cultural entropy.

Show description

Read Online or Download Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns PDF

Best gay & lesbian nonfiction books

Download e-book for kindle: Heterosyncrasies: Female Sexuality When Normal Wasn't by Karma Lochrie

Within the early 20th century, marriage manuals sought to hyperlink marital intercourse to the development of civilization, trying to find the background of what they thought of to be basic sexuality. In Heterosyncrasies, Karma Lochrie seems to the root of contemporary society within the heart a long time to adopt a profound wondering of the heterosexuality of that heritage.

Read e-book online Community Organizing Against Homophobia and Heterosexism: PDF

Learn how group organizing might help dispose of sexual oppression! This booklet offers insights from activists operating in dramatically assorted cultures towards a standard goal—the eradication of sexual oppression. participants percentage their reports in organizing for sexual emancipation in lots of components of the realm, documenting development in remodeling oppressive sexual attitudes, guidelines, and practices, whereas acknowledging the lengthy highway to sexual democracy that is still to be traveled.

Bisexual Women in the Twenty-First Century - download pdf or read online

Bisexual girls within the Twenty-First Century displays the “brave new international” of bisexual women's lives via an eclectic selection of articles that typifies an ongoing feminist strategy of idea grounded in existence event. The book's large scope addresses a “world” created according to lesbian-feminism, homophobia in the mainstream women’s move, and sexism in the homosexual rights circulate.

Download PDF by Jonathan Ned Katz: The Invention of Heterosexuality

“Heterosexuality,” assumed to indicate a common sexual and cultural norm, has been mostly exempt from severe scrutiny. during this boldly unique paintings, Jonathan Ned Katz demanding situations the typical suggestion that the excellence among heterosexuality and homosexuality has been a undying one.  development at the historical past of scientific terminology, he finds that as overdue as 1923, the time period “heterosexuality” observed a "morbid sexual passion," and that its present utilization emerged to valid women and men having intercourse for excitement.

Additional info for Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

Example text

Download PDF sample

Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns by Terence E. McDonnell


by Jason
4.2

Rated 4.13 of 5 – based on 30 votes